Pricing is one of the “P’s” of the marketing mix and food delivery companies are using it to their advantage. Allowing operators to scale up or down could help smaller restaurants that rely on third-party apps as a solid revenue stream. Tiered pricing could also help third-party apps preserve their customer bases as more consumers order directly from restaurants’ channels to save money.  Listen to the briefing to hear how tiered pricing will work for the delivery companies.

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