53: It’s Crowded in the Woods These Days

As the COVID-19 pandemic continued, the search for things to do, people were reminded of something that right in their own backyards: the outdoors. With Zoom fatigue and tired of doom scrolling, people looked at local nature spots and said: “Hey — that’s somewhere safe I could go”. That’s meant a sales boom for some retailers selling outdoor products and experiences. Listen to the briefing to hear what a consumer desire to be outside could mean for your business.


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52: What is Clubhouse?

Clubhouse is an invite-only social media app that allows users to launch or drop in on “Rooms” — or audio-only chat rooms with friends, followers, or the general public. To join the app, users must have an iPhone and receive an invitation from a Clubhouse member. Is Clubhouse right for your brand? Listen to the briefing to find out.


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51: Loyalty Programs Pay Off

One in three consumers say the availability of a loyalty program would make them more likely to choose one restaurant over another in the coming months, which suggests such programs will be not just be a consumer expectation, but also a key to restaurants’ recovery.


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50: Girl Scout Cookie Shoes

Girl Scout cookie fans can wear their love for the brand. Girl Scouts have worked with K-Swiss to create a new collection with shoe designs inspired by the iconic cookies : a mint green hue for Thin Mints, textured suede for Coconut Caramel (Caramel deLites or Samoas) and soft beige suede for the classic Shortbread or Trefoil cookies.


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49: Australia versus Google Update

The Australian Government’s Media Bargaining Code requires Facebook and Google to share revenue with Australian publishers for using any news content, including links to their sites. The blocking has begun — listen to the briefing to hear how things are going.


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47: Going to the dogs

Bark Box has benefited from the increased popularity the sector has experienced since the start of the COVID 19 pandemic as we turn to our pets for comfort — and continue to spend on them — during times of uncertainty. Listen to the briefing to hear why bricks and mortar retailing is still important.


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45: What are Nano Influencers?

Smaller-scale influencers are called ‘micro’ or ‘nano’ influencers, and they can be highly valuable to your businesses, despite their relative audience size. Listen to the briefing to hear advice on how fo find the best nano influencers to partner with and why they can be a great asset for your business.


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44: Merlot is having a moment

Sales of “luxury” merlots increased 5 percent 2017 versus 2016, according to Nielsen, while a 2016 Wine Intelligence report found it was the No. 1 varietal of choice for American drinkers of all ages. Restaurants sold 8 percent more merlots costing $100 and up, according to Winemetrics 2016 Fine Dining Report. Listen to hear how Merlot is having a moment.


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