89: You’re a Ghost Without Google Maps

Restaurants and retail stores rely on local SEO to attract customers to their bricks and mortar locations. Google Maps is an integral part of a local SEO strategy. Listen to the briefing to hear some fascinating statistics about Google Maps and how the app can help you find new customers easily.


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88: What’s Your Post Pandemic Bucket List?

Canadians have hoarded a massive cash pile amid the COVID-19 pandemic and they are itching to spend on summer rentals, exotic vacations and backyard pools, a sign the economy could bounce back faster than expected.Listen to the briefing to hear just how fast the economy could bounce back.


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87: Ontario’s Restaurant Workers Now Qualify for Vaccines

On March 5, the Ontario government released a detailed list of people who will be eligible for the COVID-19 vaccine in Phase 2. Workers were divided into two priority groups: teachers, child-care workers and those in food manufacturing or agriculture; and high-risk and critical retail workers, such as those in grocery stores and pharmacies, as well as lower-risk workers in financial services. Restaurant workers were not on the list but as of the end of March, they are now included. Listen to the briefing to hear how the vaccine roll out is going in Ontario.


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85: Volkswagon’s April Fools Joke May Cost Them Big Bucks

Volkswagen of America issued a press release this week saying it would change its brand name to “Voltswagen,” in an effort to promote its move to electric vehicles. They then reversed their position today and admitted it was all a joke. Listen to the briefing to hear what their strategy may be and how this could cost them big bucks.


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84: Favourite Easter Treats By US State

By analyzing Google Trends, we can learn what each state disproportionately searches for in comparison to the rest of the nation for their favourite Easter treats. Listen to the briefing to hear some of the regional differences when it comes to our best loved Easter foods.


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83: More Than Half of Canadians Grow Their Own Food

Dalhousie University in Canada conducted research that reveals that Canadians are worried about food shortages, food safety and rising prices, so they are growing their own food. The survey also indicates that respondents also reported being drawn to the flavour of homegrown produce. “A lot of people believe when you grow your own food it tastes better — it’s fresh and you know where it comes from,” says Sylvain Charlebois, professor of food distribution and policy, and senior director of the AAL.


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82: New Twitter Features

According to Social Media Today, the launch of Twitter Communities would enable you to select a specific audience for each tweet. That could enable Twitter users to engage with a wider breadth of topics and interests, without being concerned about boring all of their followers with irrelevant updates, or more extreme, having to create separate Twitter profiles for different purposes. Listen to the briefing to hear more.


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81: Website Must Haves

Hub Spot looked at what customers want to see on your website. Sharing your story and highlighting core values is critical for your brand’s long-term success. In fact, 85% of consumers say they’ll only consider a brand if they trust the brand.


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80: Your Website — what is the most important thing?

According to Hubspot: To uncover key design features you’ll want to include in your website in 2021 and beyond, we asked 285 people around the U.S. which elements they feel are most important for a company website. Here is the number one answer. Listen to the briefing to find out.


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