54: How To Calculate the ROI of Your Patio

On today’s Restaurant and Retail Marketing Flash Briefing, we look at how to calculate the ROI (return on investment) of those extra seats as you expand your indoor dining post pandemic and hopefully keep your new patio operating.


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52: Why Are There So Few Female Chefs?

On today’s Restaurant and Retail Marketing Flash Briefing, we look at International Women’s Day and focus on why women have not made inroads as restaurant industry leaders both front and back of house. This year’s hashtag is #BreakTheBias


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51: Paid Media and How It Looks By Interlacing Traditional and Digital Forms

On today’s Restaurant and Retail Marketing Flash Briefing, we look at the last in the media mix series…paid advertising. Carve off a bit of budget to pay for some media exposure. You control the message and the placement and by the way…social media really isn’t free. You pay for it with your time and your data.


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50: What’s Earned Media? Why it’s Effective, and How to Get Some

On today’s Restaurant and Retail Marketing Flash Briefing, we look at Earned Media and how the awareness we gain because our businesses are news worthy can be effective and cost effective in a post cookie tracking world.


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49: Earned Media and How to Market Through Relationships

On today’s Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. Today, we examine the art of Earned Media channels.


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48: Owned Media and Why It’s The Most Important Channel

On today’s Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. Today, we examine the art of Owned Media channels.


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