329: What can we learn from Coca-Cola during the pandemic?

Companies like Coca-Cola are good to listen to in troubled times because they’ve seen many ups and downs and have wide distribution. Few brands are as close to their customers. Listen to the briefing to hear what their CEO has to say about their sales.


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328: What categories are people planning to cut their budgets on?

Consumers in various countries were asked which categories they intend to cut from their budgets and their answers are very revealing. Listen to the briefing to hear which sectors are getting more of the customer purchase share.


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325: What is the right amount to spend on marketing?

There’s some fascinating research from Gartner that reveals that CMOs (chief marketing officers) are not reading the tea leaves when it comes to the headwinds coming over the next few months. Just how much should you budget for your marketing? Listen to the briefing and learn what the right number to plan for might be.


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324: What does the new in-store experience look like?

Retail’s in-store experience has traditionally relied on the personal touch and all of that. is out the window and will be for some time. Here are some areas to focus on instead as you redefine your in-store experience.


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322: The Customer is Not Always Right

New research out of the UK shows us just how challenging it is for customer-facing team members since the start of the pandemic. Rules around lining up, paying with cash, wearing masks are triggering angry responses in many cases. It’ time to stop saying the customer is always right.


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