As the COVID-19 pandemic continued, the search for things to do, people were reminded of something that right in their own backyards: the outdoors. With Zoom fatigue and tired of doom scrolling, people looked at local nature spots and said: “Hey — that’s somewhere safe I could go”. That’s meant a sales boom for some retailers selling outdoor products and experiences. Listen to the briefing to hear what a consumer desire to be outside could mean for your business.

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