124: Miller is Launching a Seltzer…but not theirs.

On Thursday, May 13, Miller Beer will attach cases of hard seltzer to a rocket and send the oh-so-trendy beverage hurtling into the atmosphere. Beer fans can suggest the seltzer brand that most deserves to be propelled from the planet at mgd.com/seltzerlaunch. Listen to the briefing to hear how one beer company is wrapping its arms around its most dedicated fans.

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