Stella Artois is hosting a virtual chess challenge with grandmaster Hikaru Nakamura on June 1, the AB InBev beer brand said in a press release. The tie-up will feature Nakamura attempting to break an online record in bullet chess — in which players each have a minute to play a full game — as well as branded prize giveaways. Listen to the briefing to hear how social media, online gaming and beer are blending to make a great promotional campaign.

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