214: Now May Be a Good Time To Increase Your Prices

Pent-up demand from consumers for dining has seen several restaurant brands express comfort in changing prices during the recent round of Q2 earnings calls. During Yum Brands’ Q2 call, for example, CFO Chris Turner said, “We are also confident in the pricing power of our brands and partner closely with our franchisees as they make strategic pricing decisions in their respective markets to deal with cost pressures.” Listen to the briefing to hear why these CEOs are willing to build in the escalating costs they’re seeing.

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