217: August 16 is National Rum Day

Sales of rum are up in 2021 – especially premium rum. Rum’s is versatile with expressions ranging from white rum and black rum, to dark rum, overproof rum, spiced and flavored rums. Popular spiced and flavored rums are driving category growth, as are top-shelf super-premium aged rums. Listen to the briefing to hear just how strong the growth is.

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