66: When Research Test Results Steer You Wrong

On today’s Restaurant and Retail Marketing Flash Briefing, we look at McDonalds’ roll out to 600 US stores of their new plant based protein burger. The pilot in 8 stores was stellar and exceeded expectations…the roll out to more stores is telling a different story. Why do test pilots sometimes lead us astray?

---

See acast.com/privacy for privacy and opt-out information.