177: Customer Data Privacy versus Personalized Marketing

Data is the new oil and increasingly, consumers are seeking more control over their personal data, and how it’s used. At the same time, consumers like personalized marketing messages. Listen to the briefing to hear how businesses may be able to balance both of these demands.


See acast.com/privacy for privacy and opt-out information.


175: Trip Advisor Upgrades Its App

Tripadvisor’s new app and creative campaign out this week attempt to ease planning and instill wanderlust in U.S. consumers, who are showing higher rates of travel confidence as COVID-19 vaccinations continue to roll out across the country. Listen to the briefing to hear how consumers are itching to travel again.


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174: Indigenous Canadian Cuisine

As Canada celebrates its birthday on July 1, our country is doing some soul-searching around our historical treatment of our First Nations People. To understand culture, one could start no better place than the dinner table. Listen to the Flash Briefing to hear about a group of Canadian Indigenous Chefs who are sharing the foods of their people with the world. Visit Indigenous Culinary of Associated Nations here https://indigenousculinary.ca


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173: People are drinking more coffee at home

Since the pandemic threw all of our lives into chaos — for most people, three meals per day is no longer the norm.

Now, the day looks very different. People are likely to have a quick bite between meetings when they are simply moving from room to room in their own house? Listen to the briefing to hear how you can retain those coffee sales.


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172: Restaurant “No Shows”

When customers don’t show up for a restaurant reservation it hurts that business in so many ways. The lost revenue, the lost opportunity to book it to someone else, and the labour scheduled to handle the needs of service that night. Listen to the briefing to hear how Open Table may have created a solution for this very prevalent problem.


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171: Amazon Prime Day Lift For Your Store Too?

The sales data is in and Amazon Prime Day this past June was a whopping success for Amazon…and for other retailers too. Listen to the briefing to hear just how much your store can benefit from a large retail event like Amazon Prime Day.


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170: Ecommerce Growth

The pandemic boosted Canada’s ecommerce market robustly last year by 75.0%, making it the second-fastest-growing ecommerce market worldwide behind Argentina, at 100.6% growth. Listen to the briefing to hear how the growth is projected to continue.


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168: Visa Turns Your Android Into a POS

Visa launched the new program in the U.S. to provide small and medium-sized merchants with the ability to use their android phones and an app to accept card payments, without additional hardware, according to their recent release. Listen to the briefing to hear how this might help your business run smoother.


See acast.com/privacy for privacy and opt-out information.