Author: Restaurant & Retail Marketing

45: What are Nano Influencers?

Smaller-scale influencers are called ‘micro’ or ‘nano’ influencers, and they can be highly valuable to your businesses, despite their relative audience size. Listen to the briefing to hear advice on how fo find the best nano influencers to partner with and why they can be a great asset for your business.

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44: Merlot is having a moment

Sales of “luxury” merlots increased 5 percent 2017 versus 2016, according to Nielsen, while a 2016 Wine Intelligence report found it was the No. 1 varietal of choice for American drinkers of all ages. Restaurants sold 8 percent more merlots costing $100 and up, according to Winemetrics 2016 Fine Dining Report. Listen to hear how Merlot is having a moment.

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41: Google My Business Messaging

Google is adding the messaging function to Google My Business Profiles so businesses can respond quickly to customer messages right on the web browser. No more downloading an app and responding on a mobile device. Many businesses have desktop computers open and ready to use. Often it is easier and faster to type on a full size keyboard when responding to customer requests. So this should make the process of responding to customers easier for some businesses. Listen to the briefing to see where to set this up.

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40: Aunt Jemima Brand is Retired

2020 has been a year of reckoning for racial stereotypes so many brands, including Pepsico’s Aunt Jemima pancake brand are retiring these avatars for more racially sensitive branding. Listen to the briefing to hear just how long the Aunt Jemima brand has been around and how Pepsi is investing in causes for young black women.

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39: Tips are down — especially for Black restaurant workers

New research by One Fair Wage reveals that though Black workers represent a majority of the tipped service industry, they are making the least amount of money. Listen to the briefing to hear some disturbing statistics on how Black restaurant workers are experiencing racism with tipping.

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