112: Why Women don’t like products labelled “for women”
The pink tax means women often end up paying more for products and services that really aren’t that different. Listen to the briefing to hear just how much extra women end up paying.
Author: Restaurant & Retail Marketing
111: The Singing Pizza Box
Listen to the briefing to hear how one pizza chain is innovating in terms of it’s menu AND it’s packaging. The goal is to draw attention to its delivery.
110: The Retail Apocalypse is a Fashion Apocalypse
The apparel industry is experiencing much of the retail industry closures. Listen to the briefing to hear how we are changing our relationship to our wardrobes.
109: Cyber Monday – It’s Show Time!
Congratulations! You made it to Cyber Monday. Here’s how to pull together a “Hail Mary Pass” for some last minute Cyber Monday tactics.
108: Cyber Monday Tips – Best Subject Lines
Listen to the briefing to hear what Cyber Monday subject lines work to entice your audience to take action.
107: Hashtag Holidays Early December
Listen to the briefing to hear what the most popular “International Day of” #holidays trending on social media are for early December.
106: Cyber Monday Tips – Last Minute Tips
Listen to the briefing to hear how to do an early release of your Cyber Monday offer and what hashtags to use.
105: Social Marketing versus Digital Marketing
Digital marketing isn’t the same thing as social marketing even though they are related. Listen to the 2 minute briefing to hear how they differ and what role they each play in your marketing strategy.
104: The End of Tipping?
Tipping is supposed to ensure that there’s a better level of service given but studies show that there is very little connection between the service level and the tip. Listen to hear why.
103: The 7 Deadly Sins of Social Media Marketing 4 – 7
Listen to the briefing to hear the most common reasons why your customers may decide to unfollow you on social media.