71: CyberMonday Boot Camp – Corporate Gifting
Listen to hear how you can quickly and efficiently get lots of Cyber Monday sales with fewer, but larger customers. Develop a corporate gifting strategy.
Author: Restaurant & Retail Marketing
70: Local SEO for Restaurants and Retailers
Listen to hear how you can keep control over who is posting pictures to your Google Business Profile. Others can put pictures there but you can’t remove them. Listen to hear how to curate your image.
69: What’s a Crawl Budget?
Listen to hear how you can tweak your website so Google can index more of it within an allotted time frame.
68: Tips for your Google My Business Profile
If you rely on local patrons, your Google My Business profile is key to your success. Listen to hear how you can easily bolster your search rankings by adding pictures to your Google My Business page.
67: Using Data to Find Hidden Markets
Your POS system and website are collecting a lot of data. Listen to how Loblaw, a grocer in Canada — is using the data they collect to find those hidden markets. Listen to hear how they are doing it.
66: Resale Apparel | Hand-me-down Rose
The Jenners have launched a resale business to tap into the trend towards recycling and buying gently used clothes. Listen to hear how your business can tap into the growth in the resale sector.
65: Gen Y and how they Value Fashion
Generation Y consumers (in their mid teens to early twenties) are much more price sensitive than other youth audiences. Listen to hear how younger consumers prioritize their fashion purchases.
64: Cyber Monday Tips | Green Monday
Green Monday is the second Monday in December and is a chance for online retailers to get those last minute holiday sales. Listen to learn how to capitalize on this retail holiday.
63: What are Vanity Metrics?
Not all marketing data is equally important. Listen to find out what digital analytics are worth measuring and which ones aren’t.
62: In Praise of Kerry Gold Butter
Kerry Gold Butter is the second top selling butter in the US. Listen to hear how a strong brand from Ireland continues to set records for its sales.