New research checks in with Generation Z and discovers that fashion has replaced food as the category they’re spending the most money on. This new priority is emerging for first time since 2014. Listen to the briefing to hear the topics Gen Z considers to be important.
Facebook is the most popular social media platform in the world. The company owns other channels such as What’sApp, Instagram and Occulus VR. Employee activists are coming forward to say the company puts profit ahead of people. There are accusations that the social media site boost posts that express anger ahead of posts that are more informative. Listen to the briefing to hear how social media might have a secret handshake in terms of what content we see first.
Facebook and all of it’s other social media holdings like Instagram and Whats App were offline for 6 hours on Monday October 4. Listen to the briefing to hear why this is a great reminder for businesses not to put their hard earned customer relationships in the hands of big technology companies.
Black Friday is coming up quickly and the 2021 shopping season is set to have a new set of hurdles in the form of supply chain and labour shortages. Listen to the briefing to hear what’s being predicted for this holiday season and how restaurants and retailers can partner to see some positive results.
As you plan your marketing strategy for 2022, consider adding TikTok to your mix. New research shows it’s very powerful in converting viewers of the videos into new customers. Listen to the briefing to hear more about TikTok for restaurants.
Voice Search and food ordering are going hand in hand as the research is showing most people are very comfortable using conversational commerce to book reservations and to order a meal. Listen to the briefing to hear just how common it is.
When people use voice search they are often on their mobile devices and looking for a business near them. Listen to the briefing to hear how “near me” searches have grown and why restaurants can benefit the most by ensuring their SEO drives that local SEO to them.