Category: Restaurant and Retail Marketing

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247: Burger King Bans 120 Artificial Ingredients From Its Menu

Burger King is focusing on healthy food options with the nationwide reduction of 120 “non-essential” artificial ingredients — the blacklist includes sodium ethyl p-hydroxybenzoate and potassium hydrogen sulphite — there is also a Keep It Real Meals promotion. Listen to the briefing to hear what celebrities Burger King is partnering with on this launch.

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246: New Stella Artois No Alcohol

The non-alcoholic beverage options have expanded again, thanks to Stella Artois. Liberté tastes just like the classic Stella Artois Lager, with the malt sweetness, crisp hop bitterness, and clean finish, just with 0.0% ABV. It’s the perfect option for anyone looking to enjoy a night out without consuming alcohol. Listen to the briefing to hear which US cities will get to try this exciting new no-alcohol beer first.

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244: What Jobs Have Restaurant Workers Moved To?

Numerous workers have left the restaurant industry to seek careers elsewhere, especially after many restaurants closed early in the pandemic. Listen to the briefing to hear what other industries restaurant workers have moved to.

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243: The Back of House Labour Crisis

Many operators continue to pin the labor crisis on higher unemployment benefits offered during the pandemic, but a closer look at several labor reports released in the past few weeks show the situation is much more complicated. Listen to the briefing to hear how new research points to more complicated reasons as to why restaurants can’t find workers.

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242: In Praise of In-Store Signage

In-store signage might seem “old-school,” but it effectively drives revenue in today’s climate. In a recent consumer survey, Inmar found that 69% of shoppers recall seeing in-store product advertisements. Listen to the briefing for ideas as to how you can create in-store signage that drives revenue.

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241: Walmart Gives 565,000 Employees a Raise

As retailers battle for labor ahead of the hectic holiday shopping season, Walmart is raising hourly wages for 565,000 associates by at least $1. Listen to the briefing to hear how the war for talent can be waged by becoming an “employer of choice”.

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240: Starbucks Is Looking to Unionize

With the talent shortage still ongoing and workers experiencing unprecedented levels of burnout, employees are currently in a position of unusual power. Employers desperate to keep their businesses running and fulfill demand have offered new health and lifestyle benefits, training and education opportunities, and signing bonuses, among other incentives. Listen to the briefing to hear how some Starbuck’s employees are looking to unionize.

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238: The Next Round Is Alcohol Free

One of the most surprising alcohol trends to come about in recent years focuses on low- or no-ABV drinks. As moderation grows in popularity, many consumers across the globe are embracing no-alcohol and low-alcohol beverages. Listen to the briefing to hear just how much growth is expected for no/low alcohol beverages.

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