Understanding how your target market approaches their money — income, savings, spending patterns — helps you better plan your product offering and messaging. Listen to the briefing to hear how it works.
Listen to the briefing to hear why targeting a market by their geographic location is very important — especially for delivery, shipping and geolocation in digital marketing.
Listen to the Flash Briefing to hear how psychographics are the most important way to find those customers who really love your business…because those are the customers that will happily help you succeed.
If your audience shares common characteristics, you’ll want to learn how to segment. Listen to the briefing to hear how demographic attributes can help you to do this.
Segmenting your target market allows you to focus your money and your message and time. Listen to the briefing to learn how to do it.
Listen to the briefing to hear how consumers are spending their money on Valentine’s Day and on who…you may be very surprised.
#holidays are a great way to get noticed on social media. Listen to the briefing to hear which hashtag holidays are coming up for mid February 2020.
It’s a quieter time of year and it’s time to look at those products that are truly driving your business. Listen to the briefing to hear how priority products are the first step in solid segmenting.
They said Henry Ford was crazy to pay his workings $5 per day in 1914. That was 2X more than most auto manufacturers paid. Listen to the briefing to hear how a modern day innovator is using technology to drive cost savings that he then gives back to his employees and customers. Michael Listoria of &pizza is the new breed of restauranteur.
Some major cities are making it illegal to not accept cash. Listen to the briefing to hear just how many people actually don’t have a bank account.