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Whatever stage of lockdown you’re in, social media hashtags that are trending can be a great way to create engagement with your customers. Listen to the briefing to hear what hashtags will be trending for early April 2021.
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Volkswagen of America issued a press release this week saying it would change its brand name to “Voltswagen,” in an effort to promote its move to electric vehicles. They then reversed their position today and admitted it was all a joke. Listen to the briefing to hear what their strategy may be and how this could cost them big bucks.
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By analyzing Google Trends, we can learn what each state disproportionately searches for in comparison to the rest of the nation for their favourite Easter treats. Listen to the briefing to hear some of the regional differences when it comes to our best loved Easter foods.
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Dalhousie University in Canada conducted research that reveals that Canadians are worried about food shortages, food safety and rising prices, so they are growing their own food. The survey also indicates that respondents also reported being drawn to the flavour of homegrown produce. “A lot of people believe when you grow your own food it tastes better — it’s fresh and you know where it comes from,” says Sylvain Charlebois, professor of food distribution and policy, and senior director of the AAL.
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According to Social Media Today, the launch of Twitter Communities would enable you to select a specific audience for each tweet. That could enable Twitter users to engage with a wider breadth of topics and interests, without being concerned about boring all of their followers with irrelevant updates, or more extreme, having to create separate Twitter profiles for different purposes. Listen to the briefing to hear more.
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Hub Spot looked at what customers want to see on your website. Sharing your story and highlighting core values is critical for your brand’s long-term success. In fact, 85% of consumers say they’ll only consider a brand if they trust the brand.
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According to Hubspot: To uncover key design features you’ll want to include in your website in 2021 and beyond, we asked 285 people around the U.S. which elements they feel are most important for a company website. Here is the number one answer. Listen to the briefing to find out.
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According to retaildive.com As more retailers team up with installment payment platforms, consumers are projected to spend even more online in the future and have increasingly relied on buy now, pay later services, according to an Adobe report released this month. Findings show that installment payment platforms have seen a 215% spike in consumer use compared to last year. Adobe also predicts that e-commerce spending in 2022 will break $1 trillion.
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Instagram sees many young people trying to sign up for its app and they know that the under 13 crowd is an important growth segment. Instagram has announced that it will build a youth app in order to ensure kids have , “a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time”. Listen to the briefing to hear how this may be off limits for advertisers.
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TORONTO — The Ontario government has announced that restaurant workers won’t be included in Phase 2 of Ontario’s COVID-19 vaccine distribution. Why is the Ontario government is prioritizing industries that weren’t forced to shutter during lockdown? Servers must be in proximity to customers who aren’t wearing masks but bank employees are more protected? Listen to the briefing to hear how the Ontario restaurant industry is advocating for their own protection.
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