261: The Dawn of the Meal Kit Era
Listen to the briefing to hear how two Canadian grocery giants are racing to see who can get into the online meal kit business first.
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Category: Restaurant and Retail Marketing
Category Added in a WPeMatico Campaign
260: Consumers are feeling more hopeful
Pinterest has published a guide to marketing through uncertainty and they can tell how people are feeling based on the types of pins they are posting. Listen to the briefing to hear how the mood is shifting for the better.
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259: Check list for opening back up after Covid 19
Re-starting your business after such a break can be daunting. Listen to the briefing to hear how consumers feel about venturing out again and what key things you’ll need to have in place to re-start your business.
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258: Customer Service on Social Media
There’s some great research from Sprout Social about how effective your social media channels are in terms of sales conversion and as a way to service your customers.
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257: Build your e-mail list
A vibrant e-mail list is one of the best assets in your war chest for the recovery ahead. There are tricks around how to do this -listen to the briefing to hear how.
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256: Why you should consider an affiliate program
Affiliate marketing can be quite lucrative. Listen to the briefing for some ideas on where to look to create one.
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255: PayPal Acquires the start up Honey for $4 billion
Honey is a tech start up that searches the internet for the lowest prices and automatically applies promo codes to the shopper’s cart. PayPal has just acquired the company and it’s a game-changing move for the payment provider.
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254: Has the best time to post to social media changed with the shutdown?
With so many people being home more and schedules being all askew — have peak times for viewing social media posts changed? Yes, they have and here are the new best times to post.
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253: Operational tips for re-opening after the Covid shutdown
Managing traffic flow and mixed drinks, should you set the table in advance or bring the cutlery out as needed? Listen to the briefing for tips on some operational considerations to plan for post Cover 19.
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252: Asian Consumers re-thinking how they eat post pandemic
Nielsen has looked at several Asian countries to see how consumers are prioritizing what and where they eat — post pandemic. Listen to the briefing to hear clues as to what other areas farther behind the curve can expect when they re open.
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