182: How to segment demographically

If your audience shares common characteristics, you’ll want to learn how to segment. Listen to the briefing to hear how demographic attributes can help you to do this.

181: What is Segmenting and how do you do it?

Segmenting your target market allows you to focus your money and your message and time. Listen to the briefing to learn how to do it.

180: Valentine’s Day Retail Trends

Listen to the briefing to hear how consumers are spending their money on Valentine’s Day and on who…you may be very surprised.

179: Hashtag Holidays for Mid Feb 2020

#holidays are a great way to get noticed on social media. Listen to the briefing to hear which hashtag holidays are coming up for mid February 2020.

178: How to spot your priority products

It’s a quieter time of year and it’s time to look at those products that are truly driving your business. Listen to the briefing to hear how priority products are the first step in solid segmenting.

177: Can Paying a Living Wage to Employees Work?

They said Henry Ford was crazy to pay his workings $5 per day in 1914. That was 2X more than most auto manufacturers paid. Listen to the briefing to hear how a modern day innovator is using technology to drive cost savings that he then gives back to his employees and customers. Michael Listoria of &pizza is the new breed of restauranteur.

176: Cashless Might Become Illegal

Some major cities are making it illegal to not accept cash. Listen to the briefing to hear just how many people actually don’t have a bank account.

175: #ThrowBackThursday

#TBT or #ThrowBackThursday has over 15 million uses as of January 2020. Listen to the briefing to get some ideas as to how you can use this momentum to draw attention to your business.

174: SEO Fundamentals — Organic versus Paid Search

Listen to the briefing to hear how organic search and paid search are defined and how they differ from each other. We’ll also look at why you need a little bit of both.

173: SEO Fundamentals — What is an Algorithm?

Search Engines use algorithms to find your business on the Internet but exactly what the heck is an algorithm and how do they work? The answer is simpler than you might imagine. Listen to the briefing to learn how.