Even with social platform usage continuing to rise, email remains the secret sauce in any digital marketing strategy, providing a direct connection between you and your target audience. E mails convert effectively and they create an ongoing dialogue between you and your customers. Listen to the briefing to hear some cool stats on what types of e mails get opened first.
See acast.com/privacy for privacy and opt-out information.
Foot traffic is returning to some US casual restaurants….but not all of them are benefitting from consumers’ freedom to dine again. Listen to the briefing to hear who is up and who is down.
See acast.com/privacy for privacy and opt-out information.
Here are the social media holidays trending for July 22 -24. Listen to the briefing to hear how to market to them to attract new followers and customers.
See acast.com/privacy for privacy and opt-out information.
Restaurant sales posted a healthy increase in June, as cash-flush consumers continued to burn off their pent-up demand for socialization and experiences. Listen to the briefing to hear just how robust the sales increases were.
See acast.com/privacy for privacy and opt-out information.
McDonald’s franchisees are rolling out increased hourly pay, paid time off and tuition coverage to attract employees amid the labor crisis and bolster the brand’s reputation. Listen to the briefing to hear how this will potentially be game changing in the war for talent.
See acast.com/privacy for privacy and opt-out information.
Pinners want to recreate restaurant experiences at home. Chef-inspired meals, food plating techniques and garnishes are all trending up….big time. Listen to the briefing to hear how Pinterest trends can help you peek around corners and get out in front of trends.
See acast.com/privacy for privacy and opt-out information.
Those customers doing a local search for businesses on their mobile devices typically make a purchase very quickly after the search. Listen to the briefing to hear just how quickly. Log onto https://textrixinnovationschool.teachable.com to take the online course on how to claim and optimize your Google My Business Account.
Use code FB20 to get $20 off the course.
See acast.com/privacy for privacy and opt-out information.
This labor issue is especially compounded in the restaurant industry, which has long struggled with high turnover but is facing additional challenges in light of the COVID-19 crisis. The One Fair Wage report shows that most (54%) workers now cite concerns about COVID-19 safety as one of their main reasons for leaving the industry. Listen to the briefing to hear why the restaurant industry will need revolution not evolution when it comes to wages and benefits.
See acast.com/privacy for privacy and opt-out information.
Google My Business, Yelp, Facebook, and other sites are always adding new features that help connect potential customers with nearby businesses, so it’s no surprise that consumers are becoming even more likely to search for local suppliers online.
I’ve created an online course especially for restaurants and small businesses called “Attract Local Customers: Optimize Your Google My Business Account and Watch Your Business Grow”.
You can find the course here https://textrixinnovationschool.teachable.com/p/attract-local-customers
Use code FB20 and get $20 off the course for a limited time.
The course walks you though the basics of marketing and then step by step on how to set up and optimize your Google My Business Account. Insider tips and tricks — modules are engaging and 10 min long each to easily watch during breaks over several days. Over 2 hours of content.
See acast.com/privacy for privacy and opt-out information.
Here are the hashtag holidays that will be trending on social media for mid July 2021.
See acast.com/privacy for privacy and opt-out information.