197: What Kind Of E Mails Get Opened First?

Even with social platform usage continuing to rise, email remains the secret sauce in any digital marketing strategy, providing a direct connection between you and your target audience. E mails convert effectively and they create an ongoing dialogue between you and your customers. Listen to the briefing to hear some cool stats on what types of e mails get opened first.


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193: The War For Talent Heats Up

McDonald’s franchisees are rolling out increased hourly pay, paid time off and tuition coverage to attract employees amid the labor crisis and bolster the brand’s reputation. Listen to the briefing to hear how this will potentially be game changing in the war for talent.


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192: Pinterest Trends: Kitchen is the New Michelin

Pinners want to recreate restaurant experiences at home. Chef-inspired meals, food plating techniques and garnishes are all trending up….big time. Listen to the briefing to hear how Pinterest trends can help you peek around corners and get out in front of trends.


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191: Customers Ready To Buy Are Closer Than You Think

Those customers doing a local search for businesses on their mobile devices typically make a purchase very quickly after the search. Listen to the briefing to hear just how quickly. Log onto https://textrixinnovationschool.teachable.com to take the online course on how to claim and optimize your Google My Business Account.

Use code FB20 to get $20 off the course.


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190: It’s Not About the Government Benefits

This labor issue is especially compounded in the restaurant industry, which has long struggled with high turnover but is facing additional challenges in light of the COVID-19 crisis. The One Fair Wage report shows that most (54%) workers now cite concerns about COVID-19 safety as one of their main reasons for leaving the industry. Listen to the briefing to hear why the restaurant industry will need revolution not evolution when it comes to wages and benefits.


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189: Your Local Customers Are Checking You Out More Than Ever

Google My Business, Yelp, Facebook, and other sites are always adding new features that help connect potential customers with nearby businesses, so it’s no surprise that consumers are becoming even more likely to search for local suppliers online.

I’ve created an online course especially for restaurants and small businesses called “Attract Local Customers: Optimize Your Google My Business Account and Watch Your Business Grow”.

You can find the course here https://textrixinnovationschool.teachable.com/p/attract-local-customers

Use code FB20 and get $20 off the course for a limited time.

The course walks you though the basics of marketing and then step by step on how to set up and optimize your Google My Business Account. Insider tips and tricks — modules are engaging and 10 min long each to easily watch during breaks over several days. Over 2 hours of content.


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