Ghost kitchens have been growing for the past couple of years. They became big in 2020 as operators sought to expand their reach and increase sales without spending the funds to open a brick and mortar restaurant. Listen to the briefing to hear if customers are loving the Ghost Kitchen concept or not.
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Tik Tok and Pinterest are strong social commerce platforms to advertise on. Listen to the briefing to hear how Tik Tok is working with Walmart for another in app shopping experience and how Pinterest is a great platform for search and finding new customers.
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Are you considering your social media plan of attack for the year ahead? Want to know the best social media platforms to help you grow your small business? The team from Tech.co share the stats you need to know about each social network in this infographic. Listen to the briefing to hear about Facebook and Instagram and how they’ve grown in 2020.
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Mtn Dew’s campaign for the premiere of a “new” episode of Bob Ross’s “The Joy of Painting” comes as brands incorporate nostalgic themes in their advertising. The instructional show ran on public TV stations from 1982 to 1994, and has gained a following among a younger generation of homebound viewers who are looking for tips on how to spend the hours in isolation during the pandemic. The show has been praised as an anecdote to the uncertainties of the health crisis, as Ross provides gentle instructions on how to complete an entire painting in 30 minutes while displaying a generally upbeat and caring approach to life. Listen to the briefing to hear how this campaign combines technology with nostalgia.
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It’s time to revisit those beloved items Nana’s house which you never thought you’d want in your apartment. After all, as Rudy Saunders, designer at Dorothy Draper & Company, Inc, points out “there’s so much negativity in the world today—who doesn’t want to be surrounded by pretty, happy, comfortable things?” I know I do. Ahead, 10 things from your grandparents’ house that are making a comeback. Listen to the briefing to hear what’t trending for home decor.
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In 2019, House Beautiful defined the aesthetic of the grandmillenial as a stylish young person with an appreciation for granny chic. Since then, we’ve only seen more evidence to support this, with everything from 80s patterns to 70s coluor palettes reappearing in current interiors, products, and pop culture.
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Ikea has made gender equality a bigger priority in recent years. In fiscal 2020, Ikea introduced digital unconscious bias training to try and mitigate prejudice internally, including in its interview process. The brand is shooting for an even gender split across its operations by 2022. Listen to the briefing to hear how their new campaign is going even further to address this important topic.
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McDonald’s and Yum Brands both announced strategic partnerships with plant-based meat producer Beyond Meat in February 2021. These big chains are embracing meat alternatives in a big way. Listen to the briefing to hear about their new alliance with Beyond Meat.
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Here are all the latest SEO tips and tricks you need to know about how to optimize your copy for SEO.
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91% of online content receives no organic traffic from Google search, according to recent research by Ahrefs, one of the largest data companies in the search marketing industry. Listen to the briefing to hear what backlinks are and how easy it is to get them.
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