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162: Google Analytics — measuring Bounce rate

24 Jan 2020 Restaurant & Retail Marketing

https://feed.pippa.io/public/streams/5d4c7c0b566b2fc0302e6c04/episodes/5e27ae916a67013366f9d5e3.mp3In this briefing, we’ll explore the things that Google Analytics measures and how they can help you improve your website. Today we look at bounce rate and what it means.

Restaurant and Retail Marketing

161: Google Analytics: The Top 4 things to Measure #3 Traffic Sources

23 Jan 2020 Restaurant & Retail Marketing

https://feed.pippa.io/public/streams/5d4c7c0b566b2fc0302e6c04/episodes/5e1d22126a67013366f9d557.mp3Listen to the briefing to hear how Google Analytics can tell you where your website traffic is coming from and what channels are the best sources of good customers.

Restaurant and Retail Marketing

160: Google Analytics – the top 4 things to measure. #2 Engagement

22 Jan 2020 Restaurant & Retail Marketing

https://feed.pippa.io/public/streams/5d4c7c0b566b2fc0302e6c04/episodes/5e1d2125ab5c3f6204bb97ac.mp3Google analytics can tell you what parts of your website they find the most interesting and whether or not your content is doing its job. Listen to the briefing to find out what things you should measure.

Restaurant and Retail Marketing

159: Google Analytics – The top 4 things to measure – #1 Audience Demographics

21 Jan 2020 Restaurant & Retail Marketing

https://feed.pippa.io/public/streams/5d4c7c0b566b2fc0302e6c04/episodes/5e1d2064bdf007c3674e7041.mp3Google analytics is very powerful. Listen to the briefing to hear the first of 4 things you should measure.

Restaurant and Retail Marketing

158: Google My Business Menus

20 Jan 2020 Restaurant & Retail Marketing

https://feed.pippa.io/public/streams/5d4c7c0b566b2fc0302e6c04/episodes/5e1d1f896a67013366f9d556.mp3Putting your menu right into your Google Business profile will boost your SEO. Listen to hear why and how to do this.

Restaurant and Retail Marketing

157: Hashtag Holidays Late January 2020

19 Jan 2020 Restaurant & Retail Marketing

https://feed.pippa.io/public/streams/5d4c7c0b566b2fc0302e6c04/episodes/5e1d1e844719aff9206a3e1e.mp3Listen to the briefing to hear what the biggest social media hashtag holidays are for late January 2020.

Restaurant and Retail Marketing

156: Is Instagram Growth Slowing?

18 Jan 2020 Restaurant & Retail Marketing

https://feed.pippa.io/public/streams/5d4c7c0b566b2fc0302e6c04/episodes/5e1d1e14ab5c3f6204bb97a8.mp3Instagram isn’t onboardng new users as quickly as they have in the past. Listen to the briefing to hear why social media channels might be increasingly segmented by age.

Restaurant and Retail Marketing

155: SEO Tips| Featured Snippets

17 Jan 2020 Restaurant & Retail Marketing

https://feed.pippa.io/public/streams/5d4c7c0b566b2fc0302e6c04/episodes/5e1d1bb74719aff9206a3e1d.mp3Featured snippets aren’t paid advertising but they get 2X as much click through. How do you get featured snippet status? Listen to the briefing to learn how.

Restaurant and Retail Marketing

154: SEO Trends 2020 | User Experience wants Speed

16 Jan 2020 Restaurant & Retail Marketing

https://feed.pippa.io/public/streams/5d4c7c0b566b2fc0302e6c04/episodes/5e12abfe4719aff9206a3da5.mp3Listen to the Briefing to hear why User Experience and specifically your site speed are one of SEOs biggest trends for 2020. Hear how you can tune up your website to make it faster.

Restaurant and Retail Marketing

153: SEO Trends for 2020 | Expertise, Authority and Trust (EAT) Count

15 Jan 2020 Restaurant & Retail Marketing

https://feed.pippa.io/public/streams/5d4c7c0b566b2fc0302e6c04/episodes/5e12ab1cbd860fd53f965fd2.mp3Listen to the briefing to learn how the search engines will determine your website’s level of expertise, trust and authority (EAT). It’s a big SEO trend for 2020.

Restaurant and Retail Marketing
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