118: #SignWars

Businesses in Ontario Canada have been shuttered during the 3rd wave of COVID. For the past week, the Canadian town of Listowel has been embroiled in a war of words via business signs that has captivated local residents and people around the world. 

It started as a battle between two businesses in the Ontario town – Speedy Glass and Dairy Queen (DQ) – and has since spread to the entire town and even further afield. Listen to the briefing to hear how this friendly competition is lifting spirits and engaging customers.

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