192: 6 Best Canadian Retail Tips for 2020 – Foot Traffic

Technology lets us measure our foot traffic accurately and cost effectively. Listen to hear why knowing what this metric is for your business is a strategic asset.

191: 6 Best Canadian Retail Tips – Digital Ad Spend

Digital advertising is one of the 6 key retailing tips for 2020. Listen to the briefing to hear how businesses of every size can win by using digital advertising.

190: 6 Best Canadian Retail Tips – Real Time Payment

Steady cash flow is the life blood of every strong business. Listen to the briefing to hear how realtime payments will eliminate that lag in moving money between accounts — so you can do business at the speed of light.

189: Hashtag Holidays Late Feb 2020

These are the #holidays that will be trending on social media for late February 2020.

188: Convenience is the new black

Listen to the briefing to hear why customers crave convenience more than any other quality and how they are most likely to define it.

187: Final Thoughts and Segmenting Tips

Target market segmentation is part art and part science. Listen to the briefing to hear how to avoid some common mistakes when segmenting a target market.

186: Segmenting a market by behavioural characteristics

Once you’ve targeted the product and message, your retail strategies need to connect to the buying situation and product usage. Listen to the briefing to hear how to do this.

185: Segmenting tips for Restaurant and Retail

Understanding how your target market approaches their money — income, savings, spending patterns — helps you better plan your product offering and messaging. Listen to the briefing to hear how it works.

184: Segmenting Secrets: Targeting by Geographic attributes

Listen to the briefing to hear why targeting a market by their geographic location is very important — especially for delivery, shipping and geolocation in digital marketing.

183: Using Psychographic attributes to segment

Listen to the Flash Briefing to hear how psychographics are the most important way to find those customers who really love your business…because those are the customers that will happily help you succeed.